Creative Content Specialist

Position Summary

The Creative Content Specialist oversees the development and execution of marketing plans to reach targets from brand awareness to community promotion. This position creates content strategies, researches trending topics, and develops creative media that is consistent with and appropriately conveys company brand message. 

Essential Duties and Responsibilities

• Crafts well-researched content to drive traffic, engage, and covert target customers; including content such as blogs, press releases, email marketing, social media posts, website copy, presentations, and other forms of ad copy consistent with the brand tone and mission
• Collaborates with marketing team members, manager, and other departments to create effective communications strategies that articulate our product’s core benefits consistently
• Interacts with inbound and outbound marketing specialists, contract partners, and other internal team members to create and review content forconsistent messaging
• Assists in the development of the monthly marketing calendar
• Assists and approves all graphic design projects including email templates, fliers, brochures, display banners, logos, landing pages, etc.
• Optimizes all blog and web content for SEO
• Produces recurring and special print and digital advertising
• Implements and maintains branding style guides for the company, future communities, and product lines
• Identifies and researches needs and gaps in content based on trends and customer insights; also recommends new topics, keywords, and strategies
• Oversees video production management and professional real estate, lifestyle photography and general video/b-roll
• Develops creative media library that includes all forms of creative content for marketing team to utilize
• Assists with executing sales and community launch events

Qualifications and Skills

• Three to five years’ experience in marketing, PR, advertising, or communications required
• Bachelor’s degree in marketing, communications, journalism, or related discipline preferred
• Proficient in the use of Windows operating systems, Microsoft Office applications, and Adobe Creative products preferred
• Excellent creative writing, time management, and organizational skills required
• Ability to effectively communicate and receive feedback from multiple stakeholders

Work Environment and Physical Requirements

• Works in a temperature-controlled office environment, with low noise levels
• Prolonged periods of sitting required
• Occasionally required to walk, stand, and lift objects weighing 25 pounds